Tricia Defty, managing director

I have nearly 15 years’ experience in PR consultancy working for top 10 agency, Ketchum, at one end of the scale, as well as smaller, and more perfectly formed agencies, like Thinc PR (where, incidentally I started my career in PR back in the mid 90s when it was known as JBA Public Relations) at the other end.

I still love the daily challenge of PR: the mental stimulation when clients bring their challenges to the table and the buzz when the coverage comes in that really makes a difference to them.

Having worked with a variety of large, international corporations; businesses that face complex industry and customer issues; businesses with ambitious growth targets; and associations that exist to support an often disparate membership base, I am able to draw on this experience to develop purposeful, results driven media relations campaigns and offer strategic input and counsel.

I am proud to be one of the first PR professionals to gain Chartered Status from the CIPR. You can read more about why I became chartered here.

To Thinc about: Tricia’s a kick-boxing thespian who loves to travel the world.