Stuart McBride, consultant

I grew up in a family of journalists and studied news management as part of my Politics degree, so it was pretty inevitable that I'd end up working in the media in some way. I started researching the PR world, and when I found out how diverse the industry is, joining it seemed like a natural step.

Since I started my career, I've worked with a variety of clients from powerlifters and performing arts schools to energy companies and industry associations. Since joining Thinc PR in 2009, the time's flown - it's been busy, and a real eye opener! I focus most of my time across the building services clients and love the fact that no two days (or hours!) are the same.

I enjoy getting my teeth into the issues faced by our clients and achieving the column inches that really make a difference to them. Nothing beats the rush I get when coverage comes in, and am I'm determined to generate it in droves!

To Thinc about: I've been nicknamed "The Rottweiler" by the rest of the Thinc Team after days spent tirelessly cold calling the nationals. I just never give up!